Aizada SadabaevaGet in touch

A UX/UI designer making useful things feel effortless and delightful

E-commerce | BAKAI Store

1. Bulk price editing | B2B | Admin dashboard

Designed a simpler way for merchants to manage product availability and inventory, helping them prevent orders for out-of-stock items and keep their storefronts up to date

  • Laptop showing the Prices and Discounts page of the seller dashboard
    Sellers dashboard
  • Prices and Discounts table with product prices, discounts and stock status
    Proactively identified a repetitive merchant task and designed a simpler way to edit multiple products at once — a solution that merchants actively requested and valued
  • Prices and Discounts table in bulk edit mode with editable price fields
    Simplified price and discount updates with easy-to-edit fields, helping merchants make changes faster and with less effort

2. Product discovery | B2C | Marketplace

Redesigned product discovery around real shopping scenarios, helping customers find relevant products more naturally and explore the marketplace with less effort

  • Marketplace home screen with a product story about a children’s night light
    Redesigned the home screen with engaging product stories to help customers discover new products and shopping ideas
  • Product page for a smart speaker with annotated features and price
    Made product information easier to explore with clear descriptions, key features, and pricing all in one place
  • Product page with large photos, options and related products
    Created a more visual shopping experience with large product images, easy-to-choose options, and related products
  • Order screens with delivery status and payment details
    Simplified order tracking and payment details so customers can easily check their delivery status and order costs

3. Product reviews | B2C | Marketplace

Redesigned the product review experience to make sharing feedback easier, more intuitive, and engaging for customers

  • Two phones showing the review flow with emoji ratings and feedback tags
    Introduced quick ratings and selectable feedback tags to help customers share their shopping experiences with less effort

Fintech | Demir International Bank

International money transfers | B2C | Mobile banking app

Designed an intuitive cross-border transfer experience that makes sending money to Uzbekistan feel as simple and familiar as making a domestic transfer

  • Three phones showing the transfer flow: choosing a country, entering card details and the amount
    Simplified international transfers to Uzbekistan with a familiar payment flow, clear currency conversion, and fewer steps

Cargo logistics | ISCO

Service experience & gamification / Mobile app

Redesigned the customer journey to guide people to the right service based on their shipping needs

  • ISCO app home screen with cards for delivery, marketplace, export and import
    Redesigned the home screen to help customers quickly find the right shipping service
  • Rewards screens with collectible badges and a cashback level
    Made shipping more engaging with rewards, collectible badges, and progress tracking
  • Illustrated achievement badge with a tiger and a rising sun
    Created custom illustrated badges to make achievements feel more special and rewarding
  • Shipping screens with service details, prices and order tracking
    Simplified shipping details, pricing, and order tracking so customers always know what to expect
  • International shopping screens with stores and package updates
    Brought international shopping services and package updates together in one convenient place

Playground

UI concepts / Mobile apps

A collection of personal design concepts where I explore different visual styles, creative ideas, and mobile experiences

  • Green assistant app concept with schedule, notes and tasks
    Explored a bold visual style with vibrant colors, structured layouts, and interactive elements
  • Photo gallery app concept with polaroid-style photos
    Reimagined a photo gallery with a nostalgic feel, playful layouts, and a focus on memories
  • Banking app concept with colorful cards and a transfer keypad
    Explored a fresh approach to banking with colorful cards, minimal layouts, and intuitive interactions
  • Finance app concept with a balance overview and upcoming payments
    Designed a concept for tracking finances and upcoming payments with a clean, easy-to-follow interface
  • Fashion shopping app concept with outfit details
    Explored a minimal shopping experience with a focus on product presentation and outfit inspiration

Game design

1. Mobile game / From scratch

Designed a mobile basketball game from scratch, from the visual style and interface to gameplay screens

  • Ball Mix main menu with Start, Arcade and Buy buttons
    Created the game’s main menu with clear navigation and a playful visual style
  • Gameplay and level selection screens on a basketball court
    Designed gameplay screens, interactive elements, and a reward system to make the game more engaging
  • Several phones showing basketball courts in different colors
    Designed multiple basketball courts with different colors, environments, and visual styles to make gameplay more varied
  • Achievement screen with illustrated badges and star ratings
    Created a collection of illustrated badges to celebrate achievements and reward player progress

2. Mobile game / From scratch

Designed a winter-themed mobile game from scratch, from the visual style and interface to gameplay, rewards, and progression systems

  • Winter game screens for choosing a map, difficulty and results
    Designed the main game flow, including level setup and a playful winter-themed entry experience
  • Daily bonus and store screens with balls and backgrounds
    Created the in-game store and customization screens, allowing players to unlock items, backgrounds, and gameplay enhancements
  • Gameplay screens with controls and score
    Designed the core gameplay experience with interactive controls, adjustable speed, and real-time score tracking
  • Reward screens with a gift and 1000 coins
    Added reward moments and bonus screens to make progression feel more motivating, fun, and engaging

3. Mobile game / From scratch

Designed a colorful Plinko mobile game from scratch, combining playful visuals, interactive gameplay, and a rewarding experience

  • Plinko game board, welcome screen and settings
    Designed the game’s main screens, onboarding, and settings with simple navigation and a playful visual style
  • Ball shop next to the Plinko game board
    Created an in-game shop with different balls and customization options to personalize the gameplay
  • Daily bonus screen with 2x and 3x multipliers
    Designed a daily bonus system with coins, multipliers, and special rewards to encourage players to return
  • Hand holding a phone with a gift pop-up that doubles the balls
    Added surprise gifts with power-ups, like doubling the balls, to keep every round exciting